23 Secrets Of Branding

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23 Secrets of Branding

Author : Jerome C Ford
Publisher :
ISBN 13 :
Total Pages : 78 pages
Book Rating : 4.6/5 (18 download)

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Book Synopsis 23 Secrets of Branding by : Jerome C Ford

Download or read book 23 Secrets of Branding written by Jerome C Ford and published by . This book was released on 2020-01-20 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do 80% of start up and small businesses fail in less than 3 years? They fail because the business owners fail to brand and market their business effectively. Are you spending too much time guessing and stressing about how to get more business? Do you have a lot of ambition but a little budget? Do you want your succeed? Then you need to read the 23 Secrets of Branding. In less than one afternoon, you'll discover the secrets that will make you a branding and marketing expert! The client's that I consult pay me hundreds of dollars per hour to learn what's in this book. But you can learn what I teach them at a fraction of my consulting fees. This isn't like any marketing book you've ever read. There's no fluff and no filler - just time tested techniques that are working for my other clients right now. This book is 70 pages of awesome action items that you can finish in a few hours. In this power-packed fast paced book, you'll discover how to use successful advertising, branding, copy writing, and marketing strategies that high dollar consultants like me use. This book will save you time because you could literally waste years trying to find this information from other sources. Here's a fraction of what you're getting: You'll learn the best ways to use branding and marketing to grow your business... even on a small budget. You'll learn the proven secret H vs. H Tactic to beat your competition. You'll learn the super simple way to find your Target Customers and how to engage them in a way that creates new customers for your brand. You'll find out the one thing you must NEVER do when trying to brand and market your business Hint: you'll see people making this mistake everyday once you know what it is. You'll find the BIGGEST thing you MUST NOT forget to include in all of your branding efforts. This is the one thing your brand literally can not live without. You'll learn a secret technique that brilliant brand masters like Steve Jobs used to grow the Apple Brand into most profitable in the world today. You'll understand the secret principle of what people need from you - before they will be willing to buy from you. Hint: It's not lower costs. In fact, people will be willing to buy high priced goods and services from you after you understand and use this secret. You'll discover methods companies like Disney use to create new generations of fans, Every. Single. Day. Discover when to use logic and when to use emotions when branding your business. Learn which words work for you and which words work against you when building your brand. You'll learn the most important action you can take to make your brand successful you don't want to miss this tip. And so much more! BIG BONUS You'll also learn how to use my proven 3 point Branding System which will show you how to write ad copy that converts your words into more customers. About the Author: Jerome Ford has been in sales and marketing since he was old enough to legally work. He started working in sales a week after his 16th birthday. He has successfully helped small businesses grow with his consulting and advice. Jerome has been Creative Services Director for the biggest multi-media companies in the United States. Jerome currently works full-time as a DJ, Production and Imaging Director for a major multi-media company in Charlotte NC. Don't wait! scroll up and order your copy today.

The 23 Commandments of Branding

Author : Jerome Ford
Publisher :
ISBN 13 : 9781728691756
Total Pages : 72 pages
Book Rating : 4.6/5 (917 download)

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Book Synopsis The 23 Commandments of Branding by : Jerome Ford

Download or read book The 23 Commandments of Branding written by Jerome Ford and published by . This book was released on 2018-10-12 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do 80% of start- up businesses fail in less than 3 years? ? Because the business owners fail to brand and market their business effectively. This book will make you a Branding Pro at building your brand, just a few hours of learning. This book gives you proven branding techniques that my freelance clients pay me for - on retainer every month.vIn fact, a client who owns a hair boutique in North Carolina is using these techniques to grow her brand and generate positive cash-flow for her business. My clients include; Attorneys, Car Dealers, Club Owners, Real Estate Professionals, Pastors and more. My clients pay me good money to help them. Now you can own all 23 of these valuable branding secret's at a fraction of what my clients pay me. Here's a fraction of what this book will teach you. *On Page 8: You'll learn what branding is and what branding is not.*On Page 13: You'll learn how to find your Target Customer and how to engage them in a way that generates positive cash-flow for your brand.*On Page 18: Discover the one thing you must NEVER do when trying to brand your business Hint: you'll see people making this mistake everyday once you know what it is.*On Page 26: You'll learn how to use your expertise and authority to beat your competition. *On Page 27: You'll learn how to master the "W.I.I.F.M." technique which is used by every successful business to get more people to buy from them.*On Page 29: You'll find the BIGGEST thing you can not forget to include in all of your branding efforts. *On Page 30: You'll see the two things you must NEVER confuse with one another. These two things are similar, but they make the difference between your brand succeeding or failing.*On Page 32: You'll understand a secret technique that brilliant brand masters like Steve Jobs used to grow the Apple Brand into most profitable in the world today.*On Page 36: You'll understand the secret principle of what people need from you -- before they will be willing to buy from you. Hint: It's not lower costs. In fact, people will be willing to buy high priced goods and services from you after you understand and use this secret. * On Page 39: You'll discover methods companies like Disney use to create new generations of fans, Every. Single. Day.*On Page 41: You'll learn the science behind why making it easy to do business with you is scientifically proven to help you double your cash-flow immediately. *On Page 44: You'll learn how and when to use logic and when to use emotions when branding your business. *On Page 46: Find out why you sometimes need to use the shock effect to increase your followers and sales. *On Page 49: Discover how to use 'Reference Points' to help you sell more than all of your competition. *On Page 52: You'll learn the proven tactic that uses your clients pain for your gain. This is a marketing mastery technique that you can not ignore.*On Page 55: You'll discover the super-simple 7 step strategy that will make your brand stick your prospects minds and make your brand easy to remember. *On Page 60: Get a 'S.W.O.T. Analysis Checklist" that will arm you with the competitive intelligence to beat your competition (no matter what business you are in). Plus, you'll learn the most important action you can take while working to generate more cash-flow for your brand. Praise for The 23 Commandments of Branding" Great content! I wish all businesses would read this and take heed"~ Candace Houston President Nspire U! Marketing. Public Relations, Events"Jerome Ford's, 23 Commandments of Branding is a must have for any entrepreneur. His insights and practical how-to advice is refreshing and a game changer."~ Maria Thrasher, CEO Thrasher Media. Buy your copy of the 23 Commandments of Branding today and in a few hours, you'll become a master of branding.

Rethinking Prestige Branding

Author : Wolfgang Schaefer
Publisher : Kogan Page Publishers
ISBN 13 : 0749470046
Total Pages : 269 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Rethinking Prestige Branding by : Wolfgang Schaefer

Download or read book Rethinking Prestige Branding written by Wolfgang Schaefer and published by Kogan Page Publishers. This book was released on 2015-05-03 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for Renova toilet paper or Aesop detergent even though they hardly ever 'advertise' and seem to have none of the 'functional performance advantages' conventional marketers would seek to demonstrate? Prestige brand experts JP Kuehlwein and Wolfgang Schaefer have dedicated themselves to studying what drives the success of prestige brands. Rethinking Prestige Branding collects their insights. Uncovering the secrets of why and how some brands are created more equal than others, Rethinking Prestige Branding includes over 100 case studies from Apple and Abercrombie & Fitch to Tate Modern and Tesla. Rather than re-telling brand success stories or re-hashing long-standing marketing principles, it takes readers on a colourful journey behind the scenes of today's marketing pros. This book will fascinate marketing professional just as much as those who are simply curious as to how premium brands tick.

Branding Secrets

Author : Furkan Eroglu
Publisher : Intellectual Publishing USA
ISBN 13 : 6050663637
Total Pages : 101 pages
Book Rating : 4.0/5 (56 download)

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Book Synopsis Branding Secrets by : Furkan Eroglu

Download or read book Branding Secrets written by Furkan Eroglu and published by Intellectual Publishing USA. This book was released on 2021-11-30 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding Secrets. Personal and Corporate Branding. 100 Principles of Furkan Eroğlu, the most famous branding and reputation master in Turkey (brand and reputation director). Go beyond imagination, become a brand and achieve real success!

Brand Sense

Author : Martin Lindstrom
Publisher : Simon and Schuster
ISBN 13 : 1439172013
Total Pages : 194 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis Brand Sense by : Martin Lindstrom

Download or read book Brand Sense written by Martin Lindstrom and published by Simon and Schuster. This book was released on 2010-02-02 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study unveils how all of us are slaves to our senses—and how, after reading this book, we’ll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.

Branding Secrets

Author : Silvia Pistolesi
Publisher :
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.5/5 (966 download)

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Book Synopsis Branding Secrets by : Silvia Pistolesi

Download or read book Branding Secrets written by Silvia Pistolesi and published by . This book was released on 2021-01-19 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding Secrets is The First Step of a Journey you have just begun. Something you encountered in your life began you in this way, which made you need to turn out to be more. You started to understand books, study, and try, and this way, you have become who you are today, a BRAND.But as most brands soon find, no matter how much improvement you achieve, there will be a point where you can no longer progress. The only way to continue to grow is by helping others appreciate your brand by positively impacting their daily lives. Yes, it's how you add value to people that make you Memorable.Your brand has the ability to change someone's life. The impact that the right message can have on someone at the right time in their life is immeasurable.It could inspire people and lead them towards new ways of thinking ...This will happen only if you deliver your message correctly by knowing whom you are talking to. Branding Secrets will help you find your ultimate quality perception(R) and give you the confidence to become memorable...Branding Secrets will show you how to focus on your message and build a huge community of people ready to hear from you...Branding Secrets will teach you how to build a world around your Brand, where people will pay to be part of it... This is not a book for everyone because it comes with work to do. It could challenge you at times, but those who are true leaders who know can give more to others and leave a life of fulfillment and freedom: Those who are tired of keep fighting and understand the need to create a memorable Brand to keep growing. "Discover How To Be Everywhere, Stand Out From Your Competition And Build An Incredible Brand People Will Remember..."Find Out The Exact Steps To Gaining Trust And Authority In The Market Using The Power of Branding! Personal Branding and Corporate Branding. Let me be blunt with you...To succeed in today's fierce market (no matter what industry you're in), you need to build a brand. Take a look at some of the biggest brands in the world: Apple Alibaba McDonald's Nike Walmart Don't they all ring a bell? When you think of a company like Apple, what do you think of? Here are what I can think of: - Simple yet sophisticated- High-tech/innovative- Great designs and what about McDonald's?- The golden arches- Consistent taste and service no matter which McDonald's you go to the bottom line is, these are companies that have stuck with consumers. That's exactly how you want to build your brand, even if you're trying to build a small business or personal brand. Why Is Branding So Important? A brand is your identity. It's what you stand for. Without a clear sense of identity and a clear mission statement, why would people consider following you? Did you know that 76% of US consumers interact with brands or products before arriving at its store? It shows just how important building a good brand is. What Are The Benefits of Building Branding? Here are a few big reasons why you need to build a brand: Increased exposure to your product/service/cause/company memorability. A brand is a sign of goodwill. It's your reputation that people will remember.It creates loyalty. It creates an emotional bond. It enables you to set a price premium. Loyal consumers will pay the premium since they believe in it so much. It differentiates you from the market. It creates greater company equity. You'll attract investors and growth. With that said, how can you get started building your brand? Where do you even start? The good news is, I've put together a course that you can follow so that you can start building an incredible brand. You discover how to be everywhere, stand out from your competition, and build an incredible brand! This is THE essential course on branding. If you're just starting out, this is the perfect companion.

Secrets of Social Media Marketing

Author : Paul Gillin
Publisher : Linden Publishing
ISBN 13 : 1610350995
Total Pages : 446 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Secrets of Social Media Marketing by : Paul Gillin

Download or read book Secrets of Social Media Marketing written by Paul Gillin and published by Linden Publishing. This book was released on 2008-11-01 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""Secrets of Social Media Marketing"" is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin's acclaimed and oft-reviewed ""The New Influencers: A Marketer's Guide to the New Social Media,"" this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.

Website Branding for Small Businesses

Author : Nathalie Nahai
Publisher : Simon and Schuster
ISBN 13 : 1621534081
Total Pages : 288 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis Website Branding for Small Businesses by : Nathalie Nahai

Download or read book Website Branding for Small Businesses written by Nathalie Nahai and published by Simon and Schuster. This book was released on 2014-04-22 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won’t suffice and each enterprise has to properly connect with customers to build and nurture a relationship that will ensure their devotion to the brand. This is where Nathalie Nahai, The Web Psychologist, steps in. Nahai expertly draws from the fields of psychology, neuroscience, and behavioral economics to share the latest developments, innovative techniques, and original insights that will lead any small business to online success, with information on: • Targeting the emotional versus the rational brain • The psychology of decision-making • How to pinpoint your target market • Communicate persuasively • Utilizing images, video, and colors to grab attention • Making a website easy to use • Using social media to connect • Increase sales through e-commerce What makes consumers click on a link? In what ways can you target different demographics? How do you make the web work for you? The tools in this book will give you answers to help develop a compelling, influential, and profitable online strategy to catapult your brand to the next level. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Branding Secrets

Author : Kevin Albert
Publisher : Publishdrive
ISBN 13 : 9789635223237
Total Pages : 0 pages
Book Rating : 4.2/5 (232 download)

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Book Synopsis Branding Secrets by : Kevin Albert

Download or read book Branding Secrets written by Kevin Albert and published by Publishdrive. This book was released on 2023-11-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How would your life and business be different if you could multiply your sales and increase your prices in the next 30 days? Discover the secret branding experts don't want you to know. More than 4 years of research, 34 entrepreneurs interviewed, $30,000 invested, hundreds of enemies made along the way, 1 attempted lynching, barred from the lucrative circle of 'experts'... All this just to be able to share the best kept secrets of the branding world with you, secrets that will enable you to build your brand for much less money than you think. WARNING: This is NOT a book about pretending to be Superman and learning to do it all by yourself. This book is for business owners and entrepreneurs who take their business very seriously...and their life with good humor. What will you learn then? In this book you'll learn to create the basic features of your brand, those that can skyrocket your sales and prices overnight, by outsourcing to the best professionals at low cost prices. Avoid the long years of hard work and impossible investments that other brands have required to create the security and trust needed to be able to sell without worrying about your price point. Forget about learning to do everything for yourself or settling for asking your cousin, friend, neighbor, etc. to do it for you... due to a lack of funds! Who is this book NOT for? - Branding agencies: I'm going to reveal your secrets.DO NOT buy this book... it'll only make you mad! - Branding gurus: I'll be demonstrating how to expose you.DO NOT buy this book... it'll only make you mad! - Designers and developers: I'll be explaining where to find the best, and cheapest, professionals.DO NOT buy this book... it'll only make you mad! - Audiovisual production companies: I will show your potential clients how to survive without your extortionately priced services.DO NOT buy this book... it'll only make you mad! - Etc. So who IS the book for? - Business owners: Whether you're a small businessperson taking your first steps in the industry or a big business with years of experience behind you, this book will help you tomake the leap to the "next level". - Entrepreneurs: Do you sometimes feel like you'd have to be Superman to juggle all the different aspects of your project? Do you keep signing up (and paying) for courses and training sessions to learn absolutely everything there is to know for yourself?Then you need to read this book UR-GENT-LY! If my book DOES deliver what it promised: - In less than a monthyou'll be selling more. - You'll be able to increase your priceswithout worrying about you rivals selling at a lower price point. - Your customers will start treating you like the professional you are andwill stop trying to haggle for better prices. - You'll grow your returns on the investmentsmade on present and future marketing campaigns. As you will see... You have nothing to lose and a lot to gain!

Brand Elevation

Author : Wolfgang Schaefer
Publisher : Kogan Page
ISBN 13 : 9781789664683
Total Pages : 288 pages
Book Rating : 4.6/5 (646 download)

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Book Synopsis Brand Elevation by : Wolfgang Schaefer

Download or read book Brand Elevation written by Wolfgang Schaefer and published by Kogan Page. This book was released on 2020-07-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Put brand theory into action and learn from the strategies and expertise of luxury organizations, to understand why certain brands become stellar prestige brands.

Digital Impact

Author : Vipin Mayar
Publisher : John Wiley & Sons
ISBN 13 : 1118087747
Total Pages : 226 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Digital Impact by : Vipin Mayar

Download or read book Digital Impact written by Vipin Mayar and published by John Wiley & Sons. This book was released on 2011-05-18 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Win online by attracting the right customers and getting the right performance measurement Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that can be followed by any businessperson at companies of all sizes. The discussion hones in on two keys to success: building a performance measurement approach that will let you get maximum impact out of your online marketing and ad dollars, and creating magnetic content that attracts customers and keeps them engaged with your brand. Leverage trust and build ROI in social media and mobile spaces Get actionable data, best practices, cases studies, anecdotes, practical coaching tips and strategic insights Engage customers who typically resist advertising messages Learn from authors who have extensive experience across major industries and accounts, giving them a wide business appeal Whether your budget is corporate-sized or on a shoestring, you'll want to achieve the measurable bottom-line improvements that come with having Digital Impact.

Kick Ass Business and Marketing Secrets

Author : Bob Pritchard
Publisher : John Wiley & Sons
ISBN 13 : 1118113454
Total Pages : 288 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Kick Ass Business and Marketing Secrets by : Bob Pritchard

Download or read book Kick Ass Business and Marketing Secrets written by Bob Pritchard and published by John Wiley & Sons. This book was released on 2011-07-28 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete course on the rules of marketing for today’sclimate In this fast-paced, cluttered, and global marketplace, newinfluences are constantly affecting your business. Today'ssophisticated consumers are searching for products that meet anemotional need, have added value, and come with no purchase risk.They want environmentally friendly products, and it’simportant that they buy from businesses that share their corebeliefs. Despite these demands, effective marketing still comesdown to knowledge, empathy, and communication. Kick Ass Businessand Marketing Secrets offers a complete course on business andmarketing, with simple, easily implemented rules for marketingsuccess. The author, “Mr. Marketer” Bob Pritchard, offersexpert guidance to help you thoroughly research and understand yourproduct, market place, and competitors. Delivers step-by-step advice on how to add value to everypurchase Details various communication vehicles and advises on how tochoose the most appropriate vehicle for your campaign Develops critical thinking skills to push you beyond yourcomfort level With so many new sources of market pressure, there’s noroom for poor marketing strategies. Get the new rules formarketing, and stand out from the rest.

The Truth About Creating Brands People Love

Author : Donna D. Heckler
Publisher : FT Press
ISBN 13 : 0132701189
Total Pages : 225 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis The Truth About Creating Brands People Love by : Donna D. Heckler

Download or read book The Truth About Creating Brands People Love written by Donna D. Heckler and published by FT Press. This book was released on 2008-10-10 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding: secrets revealed, best practices explained, pitfalls exposed! • The truth about positioning brands and developing brand meaning • The truth about brands as corporate profit drivers • The truth about advertising, pricing, segmentation, and more Simply the best thinking the truth and nothing but the truth This book reveals the 51 bite-size, easy-to-use techniques for building great brands–and keeping them great. “I recommend this punchy, provocative book that uses vivid case studies to remind us of 51 truths about brands.” DAVID AAKER, Vice-Chairman, Prophet and Author of Building Strong Brands and Spanning Silos

Brand Buzz

Author : Adrienne Weiss
Publisher : Simple Truths
ISBN 13 : 9781608106028
Total Pages : 144 pages
Book Rating : 4.1/5 (6 download)

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Book Synopsis Brand Buzz by : Adrienne Weiss

Download or read book Brand Buzz written by Adrienne Weiss and published by Simple Truths. This book was released on 2016-10-01 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to succeed in today's hyper-competitive market, you want your brand to buzz. You want it to be a brand that people can't stop talking about, one that customers love to support. With their expertise through working on some of the biggest brands in the market, Adrienne and Greg Weiss offer their industry secrets on how to best create buzz within and around your brand. Brand Buzz lays out the 3 rules Adrienne and Greg have uncovered through their career in the branding industry: storytelling, club making, and country building. Storytelling: no one will care what your product is if you don't sell them why it is, who you are, and how this will change their lives for the better Clubmaking: creating an exclusive, just-for-you feel to your brand will make consumers crave to be a part of the magic Country Building: once you've established yourself as a product people need and want to be a part of, make your company one that is fun to be a part of! Establish a voice for your brand, cohesive marketing, and fun details Gain notoriety, generate excitement, and earn loyal customers--start building your brand's buzz now!

Power Branding Secrets

Author : Edwin Dearborn
Publisher : Dearborn Media Group
ISBN 13 : 9780996313209
Total Pages : 242 pages
Book Rating : 4.3/5 (132 download)

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Book Synopsis Power Branding Secrets by : Edwin Dearborn

Download or read book Power Branding Secrets written by Edwin Dearborn and published by Dearborn Media Group. This book was released on 2015-06-06 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: I wrote Power Branding Secrets to help small businesses, entrepreneurs and startups to develop brands that grow into enduring, profitable enterprises. In my book, you will learn: * How to build a brand from scratch * What are the most effective online advertising methods * How to leverage social media and video marketing to grow a brand * How the media can become an ally and one of your best methods to FREE advertising and marketing Are you looking to attract more customers and grow your revenue? In this book, you will discover proven branding, marketing and modern advertising methods that will grow any brand. Building a Power Brand requires proven and tested know-how, hard work, ingenuity, creativity, humility and a tremendous amount of bull-headed determination. With good online advertising, video marketing, blogging and social media, any brand can attract more customers and generate higher revenue. People prefer to purchase branded products and services that showcase their status and position in life to their friends and to the world at large. A Power Brand is a highly effective device that catapults brand awareness above that of competitors, thus creating a definitive edge for your marketing, advertising, business development, and revenue. Moreover, a Power Brand permits customers to see a product or service as something more than utilitarian. Your brand becomes a part of something significant in their lives and is interwoven into their sense of well-being, providing a richer existence. Power Branding achieves previously unrealized benefits for your business or startup and it achieves these by telling people four important factors: 1. Who you are. 2. What you do. 3. How you do it. 4. Why you do it.

49 Marketing Secrets (That Work) to Grow Sales

Author : Ron Finklestein
Publisher : Morgan James Publishing
ISBN 13 : 1614482373
Total Pages : 308 pages
Book Rating : 4.6/5 (144 download)

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Book Synopsis 49 Marketing Secrets (That Work) to Grow Sales by : Ron Finklestein

Download or read book 49 Marketing Secrets (That Work) to Grow Sales written by Ron Finklestein and published by Morgan James Publishing. This book was released on 2012-01-01 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: 49 Marketing Secrets is a book that was conceived to fill the void on marketing books that is tailored to the small business owner. Many of the problems I have solved with my clients are marketing problems: they don't understand marketing, they don't know who to trust, they don't know what to do. The objective of the book is to provide an inexpensive and safe place for mall business owners to turn to receive trusted advice from people who have been there. The book was written by marketing experts and business owner and it describes what they implemented to grow their business. We can all become great marketers. In this book you will discover: 9 Winning Marketing Strategy 8 Branding and Corporate Image Strategies 6 Media Strategies 3 Networking strategies 9 Technology-Based Marketing Strategies 6 Event Strategies 8 Sales Strategies.

Ogilvy on Advertising

Author : David Ogilvy
Publisher : Vintage
ISBN 13 : 0804170053
Total Pages : 613 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis Ogilvy on Advertising by : David Ogilvy

Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.