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Author : ICBO Staff
Publisher :
ISBN 13 : 9781580010689
Total Pages : 310 pages
Book Rating : 4.0/5 (16 download)
Download or read book 2000 IMC Workbook written by ICBO Staff and published by . This book was released on 2001 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Janet McCarthy
Publisher : Pascal Press
ISBN 13 : 9781741251043
Total Pages : 212 pages
Book Rating : 4.2/5 (51 download)
Download or read book Pascal English Workbook 2 written by Janet McCarthy and published by Pascal Press. This book was released on 2004 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the second in a series of workbooks suitable for classroom use and homework tasks. Key features include: - Activities that develop skills in the modes of reading, writing, talking, listening, viewing and representing - A wide range of texts, including film, visual and electronic texts - Grammar rules explained - Self-tests at the end of each unit with answers.
Author : Douglas Stone
Publisher : Penguin
ISBN 13 : 1101496762
Total Pages : 351 pages
Book Rating : 4.1/5 (14 download)
Download or read book Difficult Conversations written by Douglas Stone and published by Penguin. This book was released on 2010-11-02 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 10th-anniversary edition of the New York Times business bestseller-now updated with "Answers to Ten Questions People Ask" We attempt or avoid difficult conversations every day-whether dealing with an underperforming employee, disagreeing with a spouse, or negotiating with a client. From the Harvard Negotiation Project, the organization that brought you Getting to Yes, Difficult Conversations provides a step-by-step approach to having those tough conversations with less stress and more success. you'll learn how to: · Decipher the underlying structure of every difficult conversation · Start a conversation without defensiveness · Listen for the meaning of what is not said · Stay balanced in the face of attacks and accusations · Move from emotion to productive problem solving
Author : Robyn Blakeman
Publisher : Rowman & Littlefield
ISBN 13 : 9780742529649
Total Pages : 280 pages
Book Rating : 4.5/5 (296 download)
Download or read book Integrated Marketing Communication written by Robyn Blakeman and published by Rowman & Littlefield. This book was released on 2007 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: "IMC trends require students to become well-rounded professionals, understanding not only advertising but also marketing, public relations, sales promotion, and direct marketing. This user-friendly text walks students through these areas and helps them develop their skills in taking a creative idea and employing the correct message, placing it in the most appropriate media, and using the most effective communications approaches."--BOOK JACKET.
Author : Robyn Blakeman
Publisher : M.E. Sharpe
ISBN 13 : 0765630982
Total Pages : 258 pages
Book Rating : 4.7/5 (656 download)
Download or read book Advertising Campaign Design: Just the Essentials written by Robyn Blakeman and published by M.E. Sharpe. This book was released on 2011 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rick Winter
Publisher :
ISBN 13 : 9780789721167
Total Pages : 548 pages
Book Rating : 4.7/5 (211 download)
Download or read book Microsoft Excel 2000 written by Rick Winter and published by . This book was released on 1999 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: This "cheat sheet" provides a knowledge base needed to ready for the Excel 2000 MOUS exam. Each chapter is designed to introduce, explain, and teach necessary skills to pass certification, including hands-on practice labs requiring usage of learned skills. Highlighted text and margin notes denote special interest topics from the author. Web sites features more practice exercises.
Author : Thomas R. Duncan
Publisher :
ISBN 13 :
Total Pages : 824 pages
Book Rating : 4.E/5 ( download)
Download or read book IMC written by Thomas R. Duncan and published by . This book was released on 2002 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an applied text with a strong brand message. Most texts on the market teach functions but neglect integration and organization, which should be the very foundation of Marketing. This text answers the questions of "when to use, how to use, and who should be involved" in the interrelated functions of Marketing today. This text also teaches the cost effectiveness of developing brand relationship (managing the ongoing dialogue between buyer and seller)and how to truly integrate the consumer into Business-to-business marketing vs. Business-to-consumer marketing (B2B and B2C).
Author : ICC/Michigan
Publisher :
ISBN 13 : 9781609832070
Total Pages : pages
Book Rating : 4.8/5 (32 download)
Download or read book 2012 Michigan Residential Code written by ICC/Michigan and published by . This book was released on 2012-07-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kentaro Hori
Publisher : American Mathematical Soc.
ISBN 13 : 0821829556
Total Pages : 954 pages
Book Rating : 4.8/5 (218 download)
Download or read book Mirror Symmetry written by Kentaro Hori and published by American Mathematical Soc.. This book was released on 2003 with total page 954 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thorough and detailed exposition is the result of an intensive month-long course on mirror symmetry sponsored by the Clay Mathematics Institute. It develops mirror symmetry from both mathematical and physical perspectives with the aim of furthering interaction between the two fields. The material will be particularly useful for mathematicians and physicists who wish to advance their understanding across both disciplines. Mirror symmetry is a phenomenon arising in string theory in which two very different manifolds give rise to equivalent physics. Such a correspondence has significant mathematical consequences, the most familiar of which involves the enumeration of holomorphic curves inside complex manifolds by solving differential equations obtained from a ``mirror'' geometry. The inclusion of D-brane states in the equivalence has led to further conjectures involving calibrated submanifolds of the mirror pairs and new (conjectural) invariants of complex manifolds: the Gopakumar-Vafa invariants. This book gives a single, cohesive treatment of mirror symmetry. Parts 1 and 2 develop the necessary mathematical and physical background from ``scratch''. The treatment is focused, developing only the material most necessary for the task. In Parts 3 and 4 the physical and mathematical proofs of mirror symmetry are given. From the physics side, this means demonstrating that two different physical theories give isomorphic physics. Each physical theory can be described geometrically, and thus mirror symmetry gives rise to a ``pairing'' of geometries. The proof involves applying $R\leftrightarrow 1/R$ circle duality to the phases of the fields in the gauged linear sigma model. The mathematics proof develops Gromov-Witten theory in the algebraic setting, beginning with the moduli spaces of curves and maps, and uses localization techniques to show that certain hypergeometric functions encode the Gromov-Witten invariants in genus zero, as is predicted by mirror symmetry. Part 5 is devoted to advanced topi This one-of-a-kind book is suitable for graduate students and research mathematicians interested in mathematics and mathematical and theoretical physics.
Author : Valeri Bronznik
Publisher : New In Chess
ISBN 13 : 9056914731
Total Pages : 255 pages
Book Rating : 4.0/5 (569 download)
Download or read book Techniques of Positional Play written by Valeri Bronznik and published by New In Chess. This book was released on 2014-02-18 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Opening preparation is useful, but understanding the middlegame is much more important. This book, an improved edition of a Russian classic, teaches amateur chess players 45 extremely effective skills in a crystal-clear manner. Quite a few of the ideas presented here will surprise the reader, because they offer solutions for problems the club player is only subconsciously aware. How do you activate your rook pawn? How do you prevent your opponent from opening a file? How do you restrict the efficacy of your opponents pieces? Which rook belongs on the c-, d- or e-file? What is the best way to exchange a piece? How do you castle artificially? In most cases the techniques are easy to understand and memorize. Bronznik and Terekhin do not burden the reader with deep analysis and only present those variations that are really necessary to get the point. There is a special training section at the end of the book where you can test your skills. ,
Author : Ian R. McClelland
Publisher : World Health Organization
ISBN 13 : 9241591633
Total Pages : 273 pages
Book Rating : 4.2/5 (415 download)
Download or read book X-Ray Equipment Maintenance and Repairs Workbook for Radiographers and Radiological Technologists written by Ian R. McClelland and published by World Health Organization. This book was released on 2004 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The X-ray equipment maintenance and repairs workbook is intended to help and guide staff working with, and responsible for, radiographic equipment and installations in remote institutions where the necessary technical support is not available, to perform routine maintenance and minor repairs of equipment to avoid break downs. The book can be used for self study and as a checklist for routine maintenance procedures.
Author : Dale E. Seborg
Publisher : John Wiley & Sons
ISBN 13 : 1119285917
Total Pages : 512 pages
Book Rating : 4.1/5 (192 download)
Download or read book Process Dynamics and Control written by Dale E. Seborg and published by John Wiley & Sons. This book was released on 2016-09-13 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new 4th edition of Seborg’s Process Dynamics Control provides full topical coverage for process control courses in the chemical engineering curriculum, emphasizing how process control and its related fields of process modeling and optimization are essential to the development of high-value products. A principal objective of this new edition is to describe modern techniques for control processes, with an emphasis on complex systems necessary to the development, design, and operation of modern processing plants. Control process instructors can cover the basic material while also having the flexibility to include advanced topics.
Author : Martin S. Fridson
Publisher : John Wiley & Sons
ISBN 13 : 0471264601
Total Pages : 414 pages
Book Rating : 4.4/5 (712 download)
Download or read book Financial Statement Analysis written by Martin S. Fridson and published by John Wiley & Sons. This book was released on 2002-10-01 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Financial Statement Analysis A Practitioner's Guide Third Edition "This is an illuminating and insightful tour of financial statements, how they can be used to inform, how they can be used to mislead, and how they can be used to analyze the financial health of a company." -Professor Jay O. Light Harvard Business School "Financial Statement Analysis should be required reading for anyone who puts a dime to work in the securities markets or recommends that others do the same." -Jack L. Rivkin Executive Vice President (retired) Citigroup Investments "Fridson and Alvarez provide a valuable practical guide for understanding, interpreting, and critically assessing financial reports put out by firms. Their discussion of profits-'quality of earnings'-is particularly insightful given the recent spate of reporting problems encountered by firms. I highly recommend their book to anyone interested in getting behind the numbers as a means of predicting future profits and stock prices." -Paul Brown Chair-Department of Accounting Leonard N. Stern School of Business, NYU "Let this book assist in financial awareness and transparency and higher standards of reporting, and accountability to all stakeholders." -Patricia A. Small Treasurer Emeritus, University of California Partner, KCM Investment Advisors "This book is a polished gem covering the analysis of financial statements. It is thorough, skeptical and extremely practical in its review." -Daniel J. Fuss Vice Chairman Loomis, Sayles & Company, LP
Author : Ronald D. Smith
Publisher : Routledge
ISBN 13 : 1135634424
Total Pages : 492 pages
Book Rating : 4.1/5 (356 download)
Download or read book Strategic Planning for Public Relations written by Ronald D. Smith and published by Routledge. This book was released on 2007-07-10 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
Author :
Publisher :
ISBN 13 :
Total Pages : 3310 pages
Book Rating : 4.3/5 (91 download)
Download or read book Subject Guide to Books in Print written by and published by . This book was released on 1997 with total page 3310 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas C. O'Guinn
Publisher : South Western Educational Publishing
ISBN 13 :
Total Pages : 824 pages
Book Rating : 4.E/5 ( download)
Download or read book Advertising and Integrated Brand Promotion written by Thomas C. O'Guinn and published by South Western Educational Publishing. This book was released on 2003 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like other aspects of business, good advertising is the result of hard work and careful planning. Creating good advertising is an enormous challenge. Imaginative and refreshingly honest, Advertising and Integrated Brand Promotion, 3e continues the tradition of providing students with a solid understanding of advertising strategy. The table of contents is designed to follow the same process that advertising agencies follow.
Author : Larry Percy
Publisher : Routledge
ISBN 13 : 1136776206
Total Pages : 335 pages
Book Rating : 4.1/5 (367 download)
Download or read book Strategic Integrated Marketing Communications written by Larry Percy and published by Routledge. This book was released on 2014-06-27 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies This new edition is still the only textbook on the market to deal with all aspects of IMC from a strategic perspective Corporate image, identity and reputation have never been more important and this book unlocks the key factors in achieving and enhancing this Integrated Marketing Communications is not just about utilizing different communication options in your marketing campaign; it is about planning in a systematic way to determine the most effective and consistent message for your target audience. As such, it depends upon identifying the best positioning, generating positive brand attitude, a consistent reinforcement of the brand's message through IMC channels, and ensuring that all marketing communication supports the company's overall identity, image, and reputation. This textbook is a roadmap to achieving this, thoroughly updated to reflect the dynamic changes in the area since the first edition was published. New to this edition: New sections on social media and now to integrate them into your marketing function New chapter on message development and an enhanced chapter on the IMC plan Robust pedagogy to help reinforce learning and memory Enhanced teaching materials online to help lecturers prepare their courses Brand new real-life case study vignettes
