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Author : Patricio Bonta
Publisher :
ISBN 13 : 9789580428411
Total Pages : 178 pages
Book Rating : 4.4/5 (284 download)
Download or read book 199 preguntas sobre marketing y publicidad written by Patricio Bonta and published by . This book was released on 1994 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Naidoo, Vannie
Publisher : IGI Global
ISBN 13 : 1522595600
Total Pages : 378 pages
Book Rating : 4.5/5 (225 download)
Download or read book Green Marketing as a Positive Driver Toward Business Sustainability written by Naidoo, Vannie and published by IGI Global. This book was released on 2019-07-26 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.
Author : Gloria Jiménez-Marín
Publisher : Taylor & Francis
ISBN 13 : 1000369250
Total Pages : 112 pages
Book Rating : 4.0/5 (3 download)
Download or read book Entrepreneurship for Rural Start-ups written by Gloria Jiménez-Marín and published by Taylor & Francis. This book was released on 2021-03-09 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurs who start out with no network, no money, no market and scarce resources find a big contrast between what they read in books and the success stories from the Valley and their reality, specially first-timers. Most entrepreneurial books focus on the Business Canvas Model, simplifying the process of building a start-up. Many entrepreneurs who have no previous business experience embrace quick and lean methods without the foundations needed to build solid value proposals. This book stands out because it deals with entrepreneurship in environments far removed from large cities with fewer infrastructures, connections and resources but which also need companies that provide services to citizens and society. This book focuses on the basics, treating each part of the business canvas as a discipline itself that must be mastered. The book illustrates key lessons learned and offers guidance on essential topics for new venture success in mainstream markets. It expands critical lessons learned and points of guidance across several key topics for new venture creation. Noteworthy is the role of context, financial understanding, building business development skills and start-up communications. Entrepreneurship for Rural Start-ups will be of interest to students, academics and researchers in the field of entrepreneurship, and will be of use to individuals looking to start a local business to take advantage of the rural environment and the possibilities it offers.
Author : Patti, Sebastiano
Publisher : IGI Global
ISBN 13 : 1522595643
Total Pages : 230 pages
Book Rating : 4.5/5 (225 download)
Download or read book Advanced Integrated Approaches to Environmental Economics and Policy: Emerging Research and Opportunities written by Patti, Sebastiano and published by IGI Global. This book was released on 2019-10-11 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable development remains a significant issue in a globalized world requiring new economic standards and practices for the betterment of the environment as well as the world economy. However, sustainable economics must manage environmental solutions to issues on multiple levels and within various disciplines. There is a need for studies that seek to understand how environmental economics and governance within small and large sectors affect the capability and wellbeing of the global economy. Advanced Integrated Approaches to Environmental Economics and Policy: Emerging Research and Opportunities is an essential publication that focuses on the strategic role of environmental issues within the global economy. While highlighting topics such as complementary currency, reusable waste, and urban planning, this book is ideally designed for policymakers, environmental lawyers, economists, sociologists, politicians, academicians, researchers, and students seeking current research on increasing an organization’s sustainable performance at both public and private levels.
Author : Patricio Bonta
Publisher :
ISBN 13 : 9789580439394
Total Pages : 178 pages
Book Rating : 4.4/5 (393 download)
Download or read book 199 preguntas sobre marketing y publicidad written by Patricio Bonta and published by . This book was released on 1994 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : Comunicacion Científica
ISBN 13 : 6079104067
Total Pages : 167 pages
Book Rating : 4.0/5 (791 download)
Download or read book Prácticas de marketing y estudios en los mercados de consumo written by and published by Comunicacion Científica. This book was released on 2024-06-26 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing está presente en la cotidianeidad del ser humano, inmerso en la vida habitual del individuo al navegar en redes sociales, en las calles, mientras se traslada a su centro de trabajo, en los alimentos que consume y en los lugares que visita. En este sentido, las organizaciones advierten los cambios que presenta el entorno para dar una respuesta mediante la generación de satisfactores acordes a las necesidades y deseos que demandan los mercados de consumo. De esta forma las prácticas contemporáneas de marketing, los mercados de consumo y las propuestas de valor contribuyen al desarrollo de la economía de las empresas, por esto se vuelve relevante analizarlas desde distintas perspectivas. Las prácticas del marketing expuestas en esta obra abordan temáticas diversas que van desde el análisis del marketing de nostalgia, en postres tradicionales en el ámbito local, hasta la identificación de factores en el comercio transfronterizo de alimentos de la región, pasando por estudios de localización de restaurantes, la caracterización de influencers gastronómicos en Sonora y el uso del merchandising en productos con sellos de advertencia. En la presente publicación se abordan diferentes escenarios del consumidor desde la óptica del marketing, en los cuales se observan diversas estrategias que en el transcurrir del tiempo han evolucionado y se han fusionado con enfoques éticos y de sustentabilidad. DOI: https://doi.org/10.52501/cc.168
Author : Gary Armstrong
Publisher : Pearson Educación
ISBN 13 : 9789702604006
Total Pages : 686 pages
Book Rating : 4.6/5 (4 download)
Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author : Mark Haddon
Publisher : Anchor Canada
ISBN 13 : 0307371565
Total Pages : 182 pages
Book Rating : 4.3/5 (73 download)
Download or read book The Curious Incident of the Dog in the Night-Time written by Mark Haddon and published by Anchor Canada. This book was released on 2009-02-24 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: A bestselling modern classic—both poignant and funny—narrated by a fifteen year old autistic savant obsessed with Sherlock Holmes, this dazzling novel weaves together an old-fashioned mystery, a contemporary coming-of-age story, and a fascinating excursion into a mind incapable of processing emotions. Christopher John Francis Boone knows all the countries of the world and their capitals and every prime number up to 7,057. Although gifted with a superbly logical brain, Christopher is autistic. Everyday interactions and admonishments have little meaning for him. At fifteen, Christopher’s carefully constructed world falls apart when he finds his neighbour’s dog Wellington impaled on a garden fork, and he is initially blamed for the killing. Christopher decides that he will track down the real killer, and turns to his favourite fictional character, the impeccably logical Sherlock Holmes, for inspiration. But the investigation leads him down some unexpected paths and ultimately brings him face to face with the dissolution of his parents’ marriage. As Christopher tries to deal with the crisis within his own family, the narrative draws readers into the workings of Christopher’s mind. And herein lies the key to the brilliance of Mark Haddon’s choice of narrator: The most wrenching of emotional moments are chronicled by a boy who cannot fathom emotions. The effect is dazzling, making for one of the freshest debut in years: a comedy, a tearjerker, a mystery story, a novel of exceptional literary merit that is great fun to read.
Author : H. Norman Wright
Publisher : Harvest House Publishers
ISBN 13 : 0736931031
Total Pages : 146 pages
Book Rating : 4.7/5 (369 download)
Download or read book 101 Questions to Ask Before You Get Engaged written by H. Norman Wright and published by Harvest House Publishers. This book was released on 2004-06-01 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Perfect Remedy for Cold Feet! More than half of all couples who become engaged this year will never make it to the altar. Why? Leading experts believe it's because couples fail to really get to know their potential mate before getting engaged. Relationship expert and noted couples counselor Norm Wright steers potential brides and grooms through a series of soul-searching questions to discern if they've really met "the One." Couples will be much more confident about whether or not to pursue marriage after completing these in-depth and personal questions. Norm also addresses the delicate subject of calling off the wedding if readers discover that a potential mate isn't actually meant to be a life partner.
Author : Ricky W. Griffin
Publisher : Pearson Educación
ISBN 13 : 9789702605973
Total Pages : 722 pages
Book Rating : 4.6/5 (59 download)
Download or read book Business written by Ricky W. Griffin and published by Pearson Educación. This book was released on 2004 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, Doing the Basics Best, were retained. The seventh edition focuses on three simple rules- Learn, Evaluate, Apply. - NEW- Chapter 2: Understanding the Environments of Business - This new chapter puts business operations in contemporary context, explaining the idea of organizational boundaries and describing the ways in which elements from multiple environments cross those boundaries and shape organizational activities. This chapter sets the stage as an introduction to some of the most important topics covered in the rest of the book, for example: - The Economics Environment includes the role of aggregate output, standard of living, real growth rate; GDP per capita; real GDP; purchasing power parity; and the Consumer Price Index. - The Technology Environment includes special attention to new tools for competitiveness in both goods and services and business process technologies, plus e
Author : Deb Gabor
Publisher : Lioncrest Publishing
ISBN 13 : 9781619614277
Total Pages : 202 pages
Book Rating : 4.6/5 (142 download)
Download or read book Branding Is Sex: Get Your Customers Laid and Sell the Hell Out of Anything written by Deb Gabor and published by Lioncrest Publishing. This book was released on 2016-05-29 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you hate making money and the feeling of a mind-blowing, toe curling orgasm-stay far away from this book. In "Branding is Sex," brand dominatrix Deb Gabor explains how proper brand positioning gets your customers in the mood. In just seven short and sweet chapters, Deb covers these juicy topics and more: How the most successful brands in the world get their customers laid How to never fail The Bullshit Test Who your brand should hop in the sack with (and it's not who you think) Don't rot in the brand graveyard like Blackberry, Oldsmobile, Circuit City, Compaq, Blockbuster Video, and Pets.com. Get your sexy back and move from being "just friends" with your customers to being long-term "friends with benefits." "Branding is Sex" provides you with a concrete foundation and a basic how-to plan for building or re-igniting your brand without needing a PhD.
Author : Paul D. Leedy
Publisher :
ISBN 13 : 9781292021171
Total Pages : 384 pages
Book Rating : 4.0/5 (211 download)
Download or read book Practical Research written by Paul D. Leedy and published by . This book was released on 2013-07-30 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate or graduate courses that include planning, conducting, and evaluating research. A do-it-yourself, understand-it-yourself manual designed to help students understand the fundamental structure of research and the methodical process that leads to valid, reliable results. Written in uncommonly engaging and elegant prose, this text guides the reader, step-by-step, from the selection of a problem, through the process of conducting authentic research, to the preparation of a completed report, with practical suggestions based on a solid theoretical framework and sound pedagogy. Suitable as the core text in any introductory research course or even for self-instruction, this text will show students two things: 1) that quality research demands planning and design; and, 2) how their own research projects can be executed effectively and professionally.
Author : Michelle Obama
Publisher : Viking
ISBN 13 : 9780241444153
Total Pages : 0 pages
Book Rating : 4.4/5 (441 download)
Download or read book Becoming: a Guided Journal for Discovering Your Voice written by Michelle Obama and published by Viking. This book was released on 2019-11-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's your journey of becoming? Based on Michelle Obama's bestselling memoir, this gorgeous journal features an intimate and inspiring introduction by the former First Lady and thought-provoking questions and prompts to help you discover-and rediscover-your story. 'It's not about being perfect. It's not about where you get yourself in the end. There's power in allowing yourself to be known and heard, in owning your unique story, in using your authentic voice. And there's grace in being willing to know and hear others. This, for me, is how we become.' - Michelle Obama In publishing Becoming, a work of deep reflection and mesmerizing storytelling, Michelle Obama shared her own extraordinary journey to help create space for others to tell their stories, to give people the courage to discover the power of their own voice, and to widen the pathway for who belongs and why. This guided journal presents inspiring questions and quotes from the book to help you reflect on your personal and family history, your goals, challenges, and dreams, what moves you and brings you hope, and what future you imagine for yourself and your community. Above all, these pages help you capture your own voice and journey so you can nurture your sense of belonging.
Author : Sherman Alexie
Publisher : Little, Brown Books for Young Readers
ISBN 13 : 0316219304
Total Pages : 299 pages
Book Rating : 4.3/5 (162 download)
Download or read book The Absolutely True Diary of a Part-Time Indian (National Book Award Winner) written by Sherman Alexie and published by Little, Brown Books for Young Readers. This book was released on 2012-01-10 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller—over one million copies sold! A National Book Award winner A Boston Globe-Horn Book Award winner Bestselling author Sherman Alexie tells the story of Junior, a budding cartoonist growing up on the Spokane Indian Reservation. Determined to take his future into his own hands, Junior leaves his troubled school on the rez to attend an all-white farm town high school where the only other Indian is the school mascot. Heartbreaking, funny, and beautifully written, The Absolutely True Diary of a Part-Time Indian, which is based on the author's own experiences, coupled with poignant drawings by Ellen Forney that reflect the character's art, chronicles the contemporary adolescence of one Native American boy as he attempts to break away from the life he was destined to live. With a forward by Markus Zusak, interviews with Sherman Alexie and Ellen Forney, and black-and-white interior art throughout, this edition is perfect for fans and collectors alike.
Author : Manuel Castells
Publisher : John Wiley & Sons
ISBN 13 : 0745695795
Total Pages : 151 pages
Book Rating : 4.7/5 (456 download)
Download or read book Networks of Outrage and Hope written by Manuel Castells and published by John Wiley & Sons. This book was released on 2015-06-04 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Networks of Outrage and Hope is an exploration of the new forms of social movements and protests that are erupting in the world today, from the Arab uprisings to the indignadas movement in Spain, from the Occupy Wall Street movement to the social protests in Turkey, Brazil and elsewhere. While these and similar social movements differ in many important ways, there is one thing they share in common: they are all interwoven inextricably with the creation of autonomous communication networks supported by the Internet and wireless communication. In this new edition of his timely and important book, Manuel Castells examines the social, cultural and political roots of these new social movements, studies their innovative forms of self-organization, assesses the precise role of technology in the dynamics of the movements, suggests the reasons for the support they have found in large segments of society, and probes their capacity to induce political change by influencing people’s minds. Two new chapters bring the analysis up-to-date and draw out the implications of these social movements and protests for understanding the new forms of social change and political democracy in the global network society.
Author : Andrew McAfee
Publisher : W. W. Norton & Company
ISBN 13 : 0393254305
Total Pages : 297 pages
Book Rating : 4.3/5 (932 download)
Download or read book Machine, Platform, Crowd: Harnessing Our Digital Future written by Andrew McAfee and published by W. W. Norton & Company. This book was released on 2017-06-27 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A clear and crisply written account of machine intelligence, big data and the sharing economy. But McAfee and Brynjolfsson also wisely acknowledge the limitations of their futurology and avoid over-simplification.” —Financial Times In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help readers make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
Author : Margaret Atwood
Publisher : New York : Popular Library
ISBN 13 : 9780445084667
Total Pages : 287 pages
Book Rating : 4.0/5 (846 download)
Download or read book The Edible Woman written by Margaret Atwood and published by New York : Popular Library. This book was released on 1976 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt:
