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Author : Jagdeep Kapoor
Publisher :
ISBN 13 : 9788178292397
Total Pages : pages
Book Rating : 4.2/5 (923 download)
Download or read book 18 Brand Astras written by Jagdeep Kapoor and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jagdeep Kapoor
Publisher : SAGE Publications Pvt. Limited
ISBN 13 : 9780761996569
Total Pages : 134 pages
Book Rating : 4.9/5 (965 download)
Download or read book 18 Brand Astras written by Jagdeep Kapoor and published by SAGE Publications Pvt. Limited. This book was released on 2003-06-15 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's competitive times, where marketing is nothing short of warfare, 18 Brand Astras presents a simple and invaluable analysis of the factors that work to make a brand successful. Ace-Marketer and consultant, Jagdeep Kapoor, presents 18 brand abilities that a brand must have to be successful. Terming them as astras, meaning weapons, he explains how it is critical that marketers have an awareness and understanding of these abilities to promote their brand effectively. Some key brand abilities that he talks of are those of Reliability, Acceptability, Availability and Visibility. Adopting a simple and jargon-free style, the book explains: - What constitutes each brand ability? - The connection between these abilities - How these abilities must be used in conjunction for maximum results -How these abilities are integrated to form the CRISP Branding model. Written in an irreverent conversation style the book simplifies the key concepts behind brands and brand building making it accessible to the novice and expert alike.
Author : Jagdeep Kapoor
Publisher : SAGE Publications
ISBN 13 : 8178299437
Total Pages : 115 pages
Book Rating : 4.1/5 (782 download)
Download or read book Twenty Four Brand Mantras written by Jagdeep Kapoor and published by SAGE Publications. This book was released on 2009-02-09 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise and practice-based book is aimed at helping marketeers develop winning brand strategies. It presents 24 action-oriented mantras which can help launch, build, rejuvenate and grow successful brands. 24 Brand Mantras: Finding a Place in the Minds and Hearts of Consumers (Second Edition) is an excellent guide for building brands with a consumer-focus approach. The updated version of the book covers all the important elements of marketing including segmentation, advertising, promotion, sales, distribution, product portfolio design, pricing and customer service. Well illustrated with examples of latest brands, the book is a must read for brand managers, entrepreneurs, marketing managers, advertising professionals and management students.
Author : Dr.K.S.Chandrasekar
Publisher : Archers & Elevators Publishing House
ISBN 13 : 9388805887
Total Pages : pages
Book Rating : 4.3/5 (888 download)
Download or read book Advanced Management research written by Dr.K.S.Chandrasekar and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jagdeep Kapoor
Publisher :
ISBN 13 : 9780761933533
Total Pages : 362 pages
Book Rating : 4.9/5 (335 download)
Download or read book 24 Brand Mantras, 18 Brand Astras And 9 Brand Shaastras written by Jagdeep Kapoor and published by . This book was released on 2005-01-30 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: This set of three classic books by Jagdeep Kapoor brings together his finest writing on brands. These three books constitute the three-step process that Jagdeep Kapoor recommends to build strong, healthy and winning brands. Each of them contain critical brand truths that marketers and brand managers must know to manage and maintain successful brands./-//-/This trilogy consists of:/-/24 Brand Mantras, the first bestseller which presents 24 action-oriented mantras for developing brand strategies. Considered a classic, it is widely read and is till today transforming the way marketing strategies are executed in India./-//-/18 Brand Astras presents the 18 essential abilities brands must have to make them successful. These abilities are the defining characteristics of winning and effective brand strategies./-//-/9 Brand Shaastras offers the third level of learning through the appropriate use of strategy in brand building. This book introduces its readers to the critical concepts of brand idea growth strategy and brand awareness growth strategy both of which are key to brand success./-//-/Simple, direct, hard hitting, the three books contained in this set are probably the finest writing on brands applicable to Indian / Asian markets. This trilogy would be a definitive collection for marketers.
Author : Howard R. Moskowitz
Publisher : John Wiley & Sons
ISBN 13 : 0470289996
Total Pages : 612 pages
Book Rating : 4.4/5 (72 download)
Download or read book Concept Research in Food Product Design and Development written by Howard R. Moskowitz and published by John Wiley & Sons. This book was released on 2008-02-28 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concepts are critical for the development and marketing of products and services. They constitute the blueprint for these products and services, albeit at the level of consumers rather than at the technical level. A good product concept can help make the product a success by guiding developers and advertising in the right direction. Yet, there is a dearth of both practical and scientific information about how to create and evaluate concepts. There has been little or no focus on establishing knowledge bases for concepts. Concept development is too often relegated to the so-called “fuzzy front end.” Concept Research in Food Product Design and Development remedies this inattention to product concepts by providing a unique treatment of concepts for the business professional as well as for research scientists. The book begins with simple principles of concepts, moves forward to methods for testing concepts, and then on to more substantive areas such as establishing validity, testing internationally and with children, creating databases, and selling in new methods for concept testing. The book combines a “how to” business book with a detailed treatment of the different facets of concept research. As such, the book represents a unique contribution to business applications in food, and consumer research methods. The book is positioned specifically for foods, to maintain a focus on a coherent set of topics. Concept Research in Food Product Design and Development appeals to a wide variety of audiences: R&D, marketing, sensory analysts, and universities alike. Corporate R&D professionals will learn how to create strong concepts. Marketers will recognize how concepts are at the heart of their business. Sensory analysts will find the book a natural extension of their interest in product features. University students will understand how concept research is a critical part of the “consumer-connection.” Concept Research in Food Product Design and Development is the definitive, innovative text in describing how to create, analyze, and capitalize upon new product concepts.
Author : Jagdeep Kapoor
Publisher : SAGE Publications Pvt. Limited
ISBN 13 :
Total Pages : 114 pages
Book Rating : 4.0/5 ( download)
Download or read book 9 Brand Shaastras written by Jagdeep Kapoor and published by SAGE Publications Pvt. Limited. This book was released on 2009-10-06 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Markets don't decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging way, through recent and relevant examples, mapping the entire journey of a brand from inception to success.9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands discusses key brand building elements such as brand awareness growth strategy and brand market share growth strategy. This easy-to-read book, with its simple frameworks and immensely practical insights is a 'must-have' for all marketing professionals. Besides, it is also an immensely useful tool-kit for business and management students and anyone who wishes to learn the art of successful brand building.
Author : Patricio Sáiz
Publisher : Routledge
ISBN 13 : 1000549380
Total Pages : 528 pages
Book Rating : 4.0/5 (5 download)
Download or read book The Brand and Its History written by Patricio Sáiz and published by Routledge. This book was released on 2022-03-16 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands. The volume compiles the work of twenty-five prominent worldwide scholars studying the origins and evolution of trademarks and branding practices from medieval times to present days and from distinct European countries to the USA, New Zealand, Canada, Latin America, and the Soviet Union. The first part of the book provides new insights on pre-modern craft marks, on the emergence of trademark legal regimes during the nineteenth century, and on the evolution of trademark and business strategies in distinct regions, sectors, and contexts. As industrialisation and globalisation spread during the twentieth century, trademarking led to modern branding and international marketing, a process driven by new economic, but also cultural factors. The second part of the book explores the cultural side of the brand and offers challenging studies on how luxury, fashion, culture associations, and the consolidation of national identities played a key role in nowadays branding. This edited volume will not only be of great value to scholars, students and policymakers interested in trademark/branding research, but to marketing and legal practitioners as well, aiming to delve into the origins of modern brand strategies. The chapters in this book were originally published as two special issues of the journal, Business History.
Author : Christopher H. Turnor
Publisher :
ISBN 13 :
Total Pages : 648 pages
Book Rating : 4.0/5 (57 download)
Download or read book Astra Castra written by Christopher H. Turnor and published by . This book was released on 1865 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 438 pages
Book Rating : 4.F/5 ( download)
Download or read book Wid's Year Book written by and published by . This book was released on 1922 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jack W. Plunkett
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593921225
Total Pages : 588 pages
Book Rating : 4.5/5 (939 download)
Download or read book Cemeterians written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2008 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: Franklin, Jack, Marla, Thadius, and Caitlin... this unlikely group of assorted misfits are the Cemetarians, a group that will take on any job - no, really, we mean any bloody job (money's a bit tight right now)! Trudge through disgusting sewers to battle manatee-massacring mermaids and soggy cultists, creep through creepy, fog-littered cemeteries straight out of an ancient Hammer Film soundstage, confront undead lecherous lodgers and other assorted beasties, creepies, and ghoulies. It all comes down to whether an adolescent giant Automaton, a truly mad, Mad Scientist, a surly Necromancer, a Banshee's granddaughter, and a reluctant furry monster straight from under your little sister's bed can manage not to kill each other - or, at least, quit fighting over the tele-privilege-schedule long enough to get the job done! Not likely.
Author :
Publisher :
ISBN 13 :
Total Pages : 448 pages
Book Rating : 4.F/5 ( download)
Download or read book Film Year Book written by and published by . This book was released on 1922 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Judith Mackay
Publisher : World Health Organization
ISBN 13 : 9789241562096
Total Pages : 140 pages
Book Rating : 4.5/5 (62 download)
Download or read book The Tobacco Atlas written by Judith Mackay and published by World Health Organization. This book was released on 2002 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research in the past five years suggests a bleak picture of the health dangers of smoking, with tobacco the biggest single killer of all forms of pollution. It is estimated that one person dies every ten seconds due to smoking-related diseases. This publication considers the history and current position regarding tobacco use, as well as providing some predictions for the future of the tobacco epidemic upto the year 2050. It contains a number of full-colour world maps and graphics to illustrate the variations between countries and regions. Issues discussed include: tobacco prevalence and consumption; youth smoking; the economics of tobacco farming and manufacturing; smuggling; the tobacco industry, promotion, profits and trade; smokers' rights; legislative action such as smoke-free areas, tobacco advertising bans and health warnings.
Author : United States. Patent Office
Publisher :
ISBN 13 :
Total Pages : 1080 pages
Book Rating : 4.:/5 (89 download)
Download or read book Official Gazette of the United States Patent Office written by United States. Patent Office and published by . This book was released on 1972-04 with total page 1080 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Guide to Uniform Tire Quality Grading written by and published by . This book was released on 1991 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Laurence Capron
Publisher : Harvard Business Press
ISBN 13 : 1422143716
Total Pages : 258 pages
Book Rating : 4.4/5 (221 download)
Download or read book Build, Borrow, Or Buy written by Laurence Capron and published by Harvard Business Press. This book was released on 2012 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: How should you grow your organization? Its one of the most challenging questions an executive team faces and the wrong answer can break your firm. So where do you start? By asking the right questions, argue INSEADs Laurence Capron and coauthor Will Mitchell, of Duke Universitys Fuqua School of Business and the Rotman School of Management at the University of Toronto. Drawing on more than two decades of research and teaching, Capron and Mitchell have found that a firms aptitude for determining the best resource pathways for its growth has a defining impact on its success. Theyve come up with a helpful framework, reflecting practices of a variety of successful global organizations, to help you determine which path is best for yours.
Author :
Publisher :
ISBN 13 :
Total Pages : 1010 pages
Book Rating : 4.0/5 ( download)
Download or read book Official Gazette of the United States Patent and Trademark Office written by and published by . This book was released on 2004 with total page 1010 pages. Available in PDF, EPUB and Kindle. Book excerpt:
