101 Grassroots Marketing Tips and Tricks

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Author :
Publisher :
ISBN 13 : 9780578921181
Total Pages : pages
Book Rating : 4.9/5 (211 download)

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Book Synopsis 101 Grassroots Marketing Tips and Tricks by : Rebecca Davis

Download or read book 101 Grassroots Marketing Tips and Tricks written by Rebecca Davis and published by . This book was released on 2021-07 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: I originally got my start in insurance as a captive agent. It's amazing how much success a person can have in the insurance business, but nobody ever tells you about it. Insurance always seems like a person falls into it as a career and then stumbles on blindly. I had to figure out how to do this business, without a large upfront investment. So what did I do? I turned to Grassroots Marketing. I personally did not buy a lead during my first three years in business and have created a highly successful agency. This book is to help everyone else build a successful business using grassroots tips and tricks. These ideas have all proven to be successful in creating steady growth year over year.

Nonprofit Fundraising 101

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119100461
Total Pages : 368 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Nonprofit Fundraising 101 by : Darian Rodriguez Heyman

Download or read book Nonprofit Fundraising 101 written by Darian Rodriguez Heyman and published by John Wiley & Sons. This book was released on 2016-01-19 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Raise more money for your cause! Based on expert advice and insights from a variety of respected industry experts, Nonprofit Fundraising 101 is an essential text for nonprofit professionals, volunteers, activists, and social entrepreneurs who want to leverage best practices to promote their cause. Built upon the success of the best-selling Nonprofit Management 101, this easy to digest book provides practical, comprehensive guidance for nonprofit fundraising around the globe. With tips and tools, expert advice, and real-world insights from almost fifty industry leaders, this robust resource addresses the entire spectrum of fundraising for nonprofits, including: Planning, hiring, and tracking progress Individual donors, major gifts, events, and direct mail Board and volunteer engagement Foundation and government grants Corporate partnerships Online and email fundraising Social media and mobile crowdfunding Earned income and social enterprise Written by and for front line practitioners and geared towards a global audience of emerging and established leaders, this field guide offers step-by-step formulas for success. Nonprofit Fundraising 101 features a foreword by fundraising guru and Soul of Money author Lynne Twist, insights from notable non-profit professionals such as CNN's Van Jones, and an afterword by Kiva.org Co-Founder & President Premal Shah. This book also provides indispensible ideas and diverse case studies ranging from grassroots efforts to the ALS Ice Bucket Challenge, and advice for organizations of all sizes and focus. Chapters are brief and easily digestible, featuring extensive resources for additional learning, concrete best practices, and pitfalls to avoid. Enjoy this must-read manual to learn tried and true ways to raise more money for your cause, nonprofit, or charity.

No B.S. Grassroots Marketing: Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profits of Local Small Businesses

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1599184397
Total Pages : 252 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis No B.S. Grassroots Marketing: Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profits of Local Small Businesses by : Dan S. Kennedy

Download or read book No B.S. Grassroots Marketing: Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profits of Local Small Businesses written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2012-01-12 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Be a Small Business with BIG IMPACT Called the “professor of harsh reality,” Dan S. Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you: You Are in a Fight for Your Life. As a local small business you’re vulnerable to distant online discounters, big box retailers, and other competition, you’ve got to do more than merely get customers—you have to keep them FOR LIFE. And, you have to win them over where your competition can’t—at the street level. Kennedy and Slutsky present local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term. Covers: 9 inconvenient truths of grassroots marketing Zero-Based Marketing—the solution when you figure out traditional and “non-traditional” marketing is failing you How to use the media as an extension of personality and of relationship—NOT a substitute for it Why most local marketing programs fail and what you need to do to succeed (a 7-Step Plan and tactics) On-site promotions—increase revenue without spending money, time or leaving your operation How to use—and how to waste dollars on—the Internet and other technology PLUS gain access to: FREE – Glazer-Kennedy University Webinar Series FREE – Elite Gold Insider’s Circle Membership* FREE – Income Explosion Guide & CD FREE – Income Explosion FAST START Tele-Seminar

Lawn Care 101

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Author :
Publisher : Xspurts.com
ISBN 13 :
Total Pages : 218 pages
Book Rating : 4./5 ( download)

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Book Synopsis Lawn Care 101 by :

Download or read book Lawn Care 101 written by and published by Xspurts.com. This book was released on with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embark on a transformative journey into the captivating world of lawns with "Lawn Care 101: A Beginner's Guide to Grass Growth". This all-encompassing guide serves as a beacon for those who've always desired that perfectly manicured lawn but didn't know where to start. Delve deep into understanding the very essence of your lawn. Explore the myriad types of grass and discover the perfect fit for your home based on your unique climate and soil. Unearth potential problems that may be lurking beneath those green blades and gain insights into maintaining your lawn with finesse. Mowing, watering, fertilizing – while they might seem rudimentary, each of these steps hides a science that can make or break the health of your lawn. Master the techniques and guidelines behind these critical aspects of lawn care and arm yourself against unwanted weeds. For those keen to dive deeper, this guide shines a light on advanced lawn care techniques that elevate your lawn to the next level. From aeration to soil analysis, and topdressing, uncover the secrets that make your grass truly lush and resilient. Your arsenal of lawn equipment can play a pivotal role in your lawn's health. "Lawn Care 101" assists you in making informed choices, ensuring you invest in tools that truly cater to your lawn's needs. Dreaming of a brand-new lawn? Follow the comprehensive steps, from choosing the right grass seed to setting up efficient irrigation systems. Organic enthusiasts will rejoice with a segment dedicated to green lawn care. Understand the myriad benefits and equip yourself with techniques that prioritize the planet without compromising on the health of your lawn. Confront common lawn challenges head-on, be it brown spots, diseases, or drainage issues. Equip yourself with knowledge to care for your lawn through the changing seasons and discover budget-friendly tips, tricks, and DIY solutions. Whether you're battling the salty sea air or the challenges of a desert environment, find specialized advice tailored to your situation. And for those with an entrepreneurial spirit, get the lowdown on turning your passion for lawn care into a thriving business. Safety, practical maintenance schedules, and actionable tips culminate in ensuring your lawn remains the envy of the neighborhood. Dive into "Lawn Care 101" and transform your patch of green into a verdant paradise. Your dream lawn awaits!Table of Contents Understanding Your Lawn Types of Grass Climate and Soil Considerations Identifying Lawn Problems Lawn Maintenance Basics Mowing Techniques Watering Guidelines Fertilizer and Nutrient Management Weed Control Strategies Advanced Lawn Care Techniques Aeration and Dethatching Overseeding for a Lush Lawn Topdressing for Improved Soil Quality Soil Testing and Analysis Choosing Lawn Equipment Lawn Mowers Trimmers and Edgers Leaf Blowers and Vacuums Sprayers and Spreaders Designing and Installing a New Lawn Choosing the Right Grass Soil Preparation Seeding and Sodding Lawn Edging and Borders Irrigation Systems Types of Irrigation Systems Sprinkler System Design and Installation Drip Irrigation Systems Irrigation System Maintenance Organic Lawn Care Benefits of Organic Lawn Care Organic Fertilizers and Soil Amendments Natural Pest Control Methods Composting for a Healthy Lawn Troubleshooting Common Lawn Problems Brown Spots and Patchy Areas Pest and Disease Management Drainage Issues Lawn Thinning and Bare Spots Lawn Care for Different Seasons Spring Lawn Care Summer Lawn Care Fall Lawn Care Winter Lawn Care Lawn Care on a Budget DIY Lawn Care Tips Budget-friendly Lawn Equipment Homemade Lawn Care Solutions Cost-effective Weed and Pest Control Lawn Care for Specific Environments Coastal Lawn Care High Altitude Lawn Care Desert Lawn Care Shade Lawn Care Lawn Care Business Basics Starting a Lawn Care Business Marketing and Advertising Your Services Pricing Your Lawn Care Services Building Customer Relationships Lawn Care Safety Personal Protective Equipment Lawn Equipment Safety Chemical Safety and Handling First Aid for Lawn Care Injuries Maintaining a Beautiful Lawn Lawn Care Maintenance Checklist Lawn Care Schedule Lawn Care Record Keeping Tips for a Healthy and Vibrant Lawn

The Young Adult's Guide to Starting a Small Business: 101 Ideas for Earning Cash on Your Own Terms

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Author :
Publisher : Atlantic Publishing Company
ISBN 13 : 162023162X
Total Pages : 262 pages
Book Rating : 4.6/5 (22 download)

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Book Synopsis The Young Adult's Guide to Starting a Small Business: 101 Ideas for Earning Cash on Your Own Terms by : Atlantic Publishing Group

Download or read book The Young Adult's Guide to Starting a Small Business: 101 Ideas for Earning Cash on Your Own Terms written by Atlantic Publishing Group and published by Atlantic Publishing Company. This book was released on 2017 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the minimum wage being what it is and the job opportunities seeming less than ideal, it might seem like a good idea to start making cash on your own terms. This guide will give you 101 ideas for starting your own money-making business. We cover options such as pet sitting, babysitting, and tutoring in great detail. You will learn how to use the Internet to help you make money with options such as surveys, advertising, blogs, and social media. This book not only covers how to make your own money, but it also teaches you how to save it and how to make it grow by creating a budget, all presented specifically with teenagers in mind. This book contains inspiring stories from young adults who have started their own businesses. If you have been hitting the pavement but are coming up short in the job department, all is not lost. With this guide in your back pocket, you can start making money on your own terms without having to depend on your parents.

Grassroots Marketing

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Author :
Publisher : Chelsea Green Publishing Company
ISBN 13 : 9781890132682
Total Pages : 324 pages
Book Rating : 4.1/5 (326 download)

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Book Synopsis Grassroots Marketing by : Shel Horowitz

Download or read book Grassroots Marketing written by Shel Horowitz and published by Chelsea Green Publishing Company. This book was released on 2000 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this revised edition of Marketing Without Megabucks (1993), a Massachusetts-based consultant hawks key marketing and copywriting tricks for low-budget self-promotion via traditional media and cyberspace. Includes examples and resources. Annotation c. Book News, Inc., Portland, OR (booknews.com).

How to Say It: Marketing with New Media

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Author :
Publisher : Penguin
ISBN 13 : 1101163372
Total Pages : 244 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis How to Say It: Marketing with New Media by : Lena Claxton

Download or read book How to Say It: Marketing with New Media written by Lena Claxton and published by Penguin. This book was released on 2008-09-02 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Read Lena Claxton and Alison Woo's posts on the Penguin Blog. The essential resource for building a global community of customers. How to Say It®: Marketing with New Media provides business owners with the tools they need to effectively market their company to today’s ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the essentials of speaking to the right audience, this book is the key to building a community of loyal customers online. It also offers quick tips for generating website copy, articles, podcast scripts, and blog posts months in advance, so any small business owner can start an online marketing campaign regardless of limited schedules and budgets.

Developing Successful Marketing Strategies

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Author :
Publisher : Business Expert Press
ISBN 13 : 1606499610
Total Pages : 154 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis Developing Successful Marketing Strategies by : Gary W. Randazzo

Download or read book Developing Successful Marketing Strategies written by Gary W. Randazzo and published by Business Expert Press. This book was released on 2014-05-15 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.

The Self-Employed Woman's Guide to Launching a Home-Based Business

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Author :
Publisher : Crown Currency
ISBN 13 : 0307559564
Total Pages : 369 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis The Self-Employed Woman's Guide to Launching a Home-Based Business by : Priscilla Huff

Download or read book The Self-Employed Woman's Guide to Launching a Home-Based Business written by Priscilla Huff and published by Crown Currency. This book was released on 2010-05-26 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Step-by-Step Advice on Making Your Home-Business Dreams a Reality From Priscilla Y. Huff, the leading expert on home businesses for women, The Self-Employed Woman's Guide to Launching a Home-Based Business is your step-by-step resource to getting the business of your dreams up and started in no time. Packed with expert advice and nitty-gritty details about what it takes to run a successful home-based business, this book will show you how to: ·Prepare—physically and mentally—for a new career from home ·Balance work and family time for maximum enjoyment—and minimum stress ·Find and fill out the proper tax, license, and insurance forms ·Handle customers and bring in new business ·Implement creative and effective marketing plans ·Manage your finances and accounting with ease ·And much, much more! Filled with valuable resources and profiles of successful home-based entrepreneurs, this book answers all your questions about starting an enjoyable and profitable venture.

Bite-Sized Marketing

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Author :
Publisher : American Library Association
ISBN 13 : 0838910009
Total Pages : 153 pages
Book Rating : 4.8/5 (389 download)

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Book Synopsis Bite-Sized Marketing by : Nancy Dowd

Download or read book Bite-Sized Marketing written by Nancy Dowd and published by American Library Association. This book was released on 2010 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.

Patagonia Tools for Grassroots Activists

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Publisher : Patagonia
ISBN 13 : 1938340450
Total Pages : 322 pages
Book Rating : 4.9/5 (383 download)

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Book Synopsis Patagonia Tools for Grassroots Activists by : Nora Gallagher

Download or read book Patagonia Tools for Grassroots Activists written by Nora Gallagher and published by Patagonia. This book was released on 2016-02-09 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: For over twenty years, Patagonia has organized a Tools Conference, where experts provide practical training to help make activists more effective. Now Patagonia has captured Tools’ best wisdom and advice into a book, creating a resource for any organization hoping to hone core skills like campaign and communication strategy, grassroots organizing, and lobbying as well as working with business, fundraising in uncertain times and using new technologies. Patagonia hopes the book will be dog-eared and scribbled in; a solid, inspiring guide and reliable companion. The book is organized in two sections: Strategies, and Tools. Each chapter, written by a respected expert in the field, covers essential principals as well as best practices. A hands-on case study accompanies each chapter and demonstrates the principles in action. Sprinkled throughout are inspirational thoughts from acclaimed activists, such as Jane Goodall, Bill McKibben, Wade Davis, Annie Leonard, and Terry Tempest Williams. An activist's companion in the environmental movement.

When You Can't Believe Your Eyes

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Publisher : Charles C Thomas Publisher
ISBN 13 : 0398092826
Total Pages : 197 pages
Book Rating : 4.3/5 (98 download)

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Book Synopsis When You Can't Believe Your Eyes by : Hannah Fairbairn

Download or read book When You Can't Believe Your Eyes written by Hannah Fairbairn and published by Charles C Thomas Publisher. This book was released on 2019-07-05 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book was first projected in 2004, when Author Hannah Fairbairn was teaching interpersonal skills at the Carroll Center for the Blind in Newton, Massachusetts. The experiences of her adult students—and her own experience of sight lost—convinced her that everyone losing vision needs access to good information about the process of adjustment to losing sight and practical ways to use assertive speech. When You Can’t Believe Your Eyes is intended for anyone going through vision loss, their friends, and families. It will inform readers how to get expert professional help, face the trauma of loss, and navigate the world using speech more than sight. Each of the twelve chapters in the book contain many short sections and bullet-point lists, intended to facilitate access to the right information. It begins where you begin—at the doctor’s office or the hospital. Since vision loss takes many forms, there are suggestions for questions you might ask to get a clear diagnosis and the best treatment. Part One also has a description of legal blindness and possible prevention, advice about your job, and tips for life at home. Part Two is about believing in yourself as you deal with the loss, the anger, and the fear before you come up for air and consider training. Parts Three and Four describe using assertive speech and action in all kinds of settings as your independence and confidence increase. Part Five gives detailed information about everything from dating, and caring for babies to senior living, volunteering, and retaining your job. It is hoped that by reading and trying out the suggestions, the reader will recover full confidence, become a positive, assertive communicator, and lead a satisfying life. Because vision loss happens mostly in older years, the book is written with seniors particularly in mind. Professionals will also find it to be a useful resource for their patients.

Nonprofit Management 101

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118017943
Total Pages : 672 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Nonprofit Management 101 by : Darian Rodriguez Heyman

Download or read book Nonprofit Management 101 written by Darian Rodriguez Heyman and published by John Wiley & Sons. This book was released on 2011-03-23 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive handbook for leading a successful nonprofit This handbook can educate and empower a whole generation of nonprofit leaders and professionals by bringing together top experts in the field to share their knowledge and wisdom gained through experience. This book provides nonprofit professionals with the conceptual frameworks, practical knowledge, and concise guidance needed to succeed in the social sector. Designed as a handbook, the book is filled with sage advice and insights from a variety of trusted experts that can help nonprofit professionals prepare to achieve their organizational and personal goals, develop a better understanding of what they need to do to lead, support, and grow an effective organization. Addresses a wealth of topics including fundraising, Managing Technology, Marketing, Finances, Advocacy, Working with Boards Contributors are noted nonprofit experts who define the core capabilities needed to manage a successful nonprofit Author is the former Executive Director of Craigslist Foundation This important resource offers professionals key insights that will have a direct impact on improving their daily work.

Social Media Marketing

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470944218
Total Pages : 401 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Social Media Marketing by : Dave Evans

Download or read book Social Media Marketing written by Dave Evans and published by John Wiley & Sons. This book was released on 2010-09-16 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth. The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Collaboration and innovation, driven by social technology, are “what’s next.” Written by the author of the bestselling Social Media Marketing: An Hour a Day in collaboration with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business. In particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer engagement, and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts and to carry this across your organization. This book: Details how to develop, implement, monitor and measure successful social media activities, and how to successfully act on feedback from the social web Discusses conversation-monitoring tools and platforms to accelerate the business innovation cycle along with the metrics required to prove the success of social technology adoption Connects the social dots more deeply across the entire organization, moving beyond marketing and into product development, customer service and customer-driven innovation, and the benefits of encouraging employee collaboration. Social media has become a central component of marketing: Collaborative, social technology is now moving across the organization, into business functions ranging from HR and legal to product management and the supply chain. Social Media Marketing: The Next Generation of Business Engagement is the perfect book for marketers, business unit managers and owners, HR professionals and anyone else looking to better understand how to use social technologies and platforms to build loyalty in customers, employees, partners and suppliers to drive long term growth and profits.

Library Services for Multicultural Patrons

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 0810887223
Total Pages : 354 pages
Book Rating : 4.8/5 (18 download)

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Book Synopsis Library Services for Multicultural Patrons by : Carol Smallwood

Download or read book Library Services for Multicultural Patrons written by Carol Smallwood and published by Rowman & Littlefield. This book was released on 2013 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasingly, libraries are struggling to deal with a growing diversity in the cultural background of their patrons. Problems arising from this cultural diversity afflict all library types--school, public and academic. Library Services for Multicultural Patrons is by and for all libraries that are striving to provide multicultural services to match the growing diversity in the cultural background of patrons. The book is designed to offer helpful tips and practical advice to academic, public, and school librarians who want to better serve the multicultural groups in their communities. The contributors to the book are themselves practicing librarians and they share creative ideas for welcoming multicultural patrons into libraries and strategies for serving them more effectively. Librarians will find in these chapters tried and true tips and techniques for marketing and promotion, improving reference services for speakers of English as a second language, and enhancing programming that they can easily implement in their own libraries and communities. The chapters are divided into the following categories for ease of access: 1) Getting Organized and Finding Partners, 2) Reaching Students, 3) Community Connections, 4) Applying Technology, 6) Outreach Initiatives, 6) Programming and Events, and 7) Reference Services. Librarians of all types will be pleased to discover easy-to-implement suggestions for collaborative efforts, many rich and diverse programming ideas, strategies for improving reference services and library instruction to speakers of English as a second language, marketing and promotional tips designed to welcome multicultural patrons into the library, and much more.

Guerrilla Marketing For Dummies

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470289678
Total Pages : 386 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis Guerrilla Marketing For Dummies by : Jonathan Margolis

Download or read book Guerrilla Marketing For Dummies written by Jonathan Margolis and published by John Wiley & Sons. This book was released on 2008-10-06 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Guerrilla Marketing For Dummies' provides organisations with cutting-edge solutions that achieve maximum results from minimal resources.

Web Marketing for the Music Business

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Author :
Publisher : Taylor & Francis
ISBN 13 : 0240823702
Total Pages : 306 pages
Book Rating : 4.2/5 (48 download)

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Book Synopsis Web Marketing for the Music Business by : Thomas William Hutchison

Download or read book Web Marketing for the Music Business written by Thomas William Hutchison and published by Taylor & Francis. This book was released on 2013 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interested in promoting, selling, and distributing music online? Have the website but not sure what to do next? Web Marketing for the Music Business is designed to help develop the essential Internet presence needed for effective promotion, sales, and distribution. Author Tom Hutchison provides instructions on how to set up a website, as well as how to use the Internet to promote you or your client, and the website. Includes information on maximizing your site to increase traffic, online grassroots marketing tactics that will advance your career and how to best utilize social networking sites such as Facebook and Twitter. The accompanying website will keep you up-to-date, with online resources for web support. The author's blog is continuously updated to include the latest breaking techniques for promotion. * Provides instruction on promoting both music and the artist on the Internet, showing how to develop maximum online exposure * Offers guidance in website development, to save money by getting the site up and running right the first time * Understand how the Internet is used by experts in the music business, benefit from their experience to make the Internet a tool that works for you