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100 Grassroots Campaign Strategies
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Author :"The Barber" Joe "The Barber" Muschiano Publisher :Trafford Publishing ISBN 13 :142692769X Total Pages :71 pages Book Rating :4.4/5 (269 download)
Book Synopsis 100 Grassroots Campaign Strategies by : "The Barber" Joe "The Barber" Muschiano
Download or read book 100 Grassroots Campaign Strategies written by "The Barber" Joe "The Barber" Muschiano and published by Trafford Publishing. This book was released on 2010 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers strategies and campaign tactics to guide the candidate through a successful political campaign at the local, state or federal level, from the declaration of candidacy to getting out the vote on primary and election day.
Book Synopsis Grassroots Strategy by : Jeff W Bennett
Download or read book Grassroots Strategy written by Jeff W Bennett and published by . This book was released on 2019-08-20 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accelerating profitable growth has been one of the long-standing challenges of business executives. Even today, with stock markets booming and M&A activity returning to record levels, organic growth is anemic for many companies. In our experience, the root cause is a lack of strategy in the organization's thinking, planning, and marketing. Many successful business leaders have built their careers on execution and efficiency but have relatively little experience making the strategic decisions that drive the top line. Lean, Six Sigma, and other efficiency-focused methodologies are fantastic at answering questions around how to do things better, but they are not suited to answer strategic questions around what they should do and why. Through our experience, we realized that there are a set of core principles and frameworks that can improve, sometimes dramatically, the selection and targeting of growth opportunities and importantly, turn good ideas into good businesses quickly and with more confidence. Over time we realized that there was nothing magical in the concepts we were using in our work. We do not claim to be mystical seers interpreting some strategy oracle that only we can understand. And that became our mission: to teach capable people at all levels of an organization how to apply strategic concepts themselves. There are significant advantages to embedding strategic thinking capabilities throughout the organization. 1. Some of the best organic growth ideas bubble up from lower levels of the organization. 2. Embedding strategic thinking skills creates a more discerning audience for top-down initiatives. 3. Leveraging this process over time will groom the next generation of general managers for success 4. Building organizational strategic capabilities can be a real differentiator in the B2B world. To accomplish this we developed Grassroots Strategy, a seminar-based approach that teaches good strategic thinking by having the participants apply what they're learning to actual challenges confronting their business. This book walks through the approach and concepts that we teach and apply during those seminars. The title of this book speaks to our perspective on strategy. The best strategies are not dictated from an "ivory tower." Rather, they are firmly rooted in the reality of the market and leverage the cross-functional experience and intelligence of the entire organization. And once they take root, these strategic principles not only lead to better targeted growth initiatives, they provide the healthy foundation that is needed for a growth culture to thrive. Throughout this book we take readers from strategy apprentice to journeyman strategic thinker. We will show you how to apply proven strategy concepts and tools within a framework that enables their use. With diligence and discipline, this process will separate the best growth ideas from the also-rans. And it will enable you to redirect resources and accelerate the best ideas to deliver results more quickly. How do we know this works? Well, our clients give us credit for hundreds of millions of dollars of incremental operating profit, and that's good enough for us. The number of companies that would benefit from our approach is far larger than those we can reach with our consulting practice. Although there is no substitute for the full, week-long Grassroots Strategy seminar experience, we created this book as a "do-it-yourself" guide for those who want to encourage strategic thinking within their organization from the ground up. Whatever your situation, this book is a convenient way to share these concepts with all teams and individuals seeking strategic growth. We hope you enjoy the journey.
Book Synopsis No B.S. Grassroots Marketing by : Dan S. Kennedy
Download or read book No B.S. Grassroots Marketing written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2012-02-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots” given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term. About the Book Kennedy and Slutsky dare small business owners to break free of the ingrained tendencies to “advertise when you need more customers” and to copycat what they see big, national companies doing. Local business owners are urged to add some politicking to their business presence, focusing their marketing on directly connecting with their customers, integrating them into their community and even, their daily activities. Kennedy and Slutsky deliver creative, high impact alternatives and supplements to disappointing traditional advertising and new media including strategies for gaining free advertising from local news media, creating events that multiply customers, and effectively using direct mail. Small business owners also uncover surefire tactics that capitalize on their neighborhoods, the four walls of their business, and the internet, reaching their local customers and creating a sense of a personal relationship. Throughout their lesson in going grassroots, Kennedy and Slutsky also reveal the nine inconvenient truths of grassroots marketing, keeping small business owners on track and on their way local business stardom. Features • Presents a marketing approach specifically engineered for small (local) businesses • Reveals 9 No B.S. inconvenient truths and how to implement them • Illustrates concepts with examples from practicing business owners • From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies • Identifies what’s wrong with traditional and new media advertising • Offers methodology to break free from ingrained tendencies and copycat marketing
Book Synopsis How to Win Campaigns by : Chris Rose
Download or read book How to Win Campaigns written by Chris Rose and published by Routledge. This book was released on 2012-08-21 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's 100 key steps and tools provide models of motivation, analysis and communication structure. Content includes how to begin a campaign, motivating people, research and development, issue mapping, planning using the campaign planning star, organizing communications including visual language, constructing campaign propositions, insight into news media, how to keep a campaign going, how to use old and new media and what to do and what not to do. The final chapter reviews the bigger picture, examining how campaigns became a form of politics. It also provides new research material on how issues mature and become 'norms', and the consequent problems for campaigning.
Book Synopsis Rules for Revolutionaries by : Becky Bond
Download or read book Rules for Revolutionaries written by Becky Bond and published by Chelsea Green Publishing. This book was released on 2016-11-09 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lessons from the groundbreaking grassroots campaign that helped launch a new political revolution Rules for Revolutionaries is a bold challenge to the political establishment and the “rules” that govern campaign strategy. It tells the story of a breakthrough experiment conducted on the fringes of the Bernie Sanders presidential campaign: A technology-driven team empowered volunteers to build and manage the infrastructure to make seventy-five million calls, launch eight million text messages, and hold more than one-hundred thousand public meetings—in an effort to put Bernie Sanders’s insurgent campaign over the top. Bond and Exley, digital iconoclasts who have been reshaping the way politics is practiced in America for two decades, have identified twenty-two rules of “Big Organizing” that can be used to drive social change movements of any kind. And they tell the inside story of one of the most amazing grassroots political campaigns ever run. Fast-paced, provocative, and profound, Rules for Revolutionaries stands as a liberating challenge to the low expectations and small thinking that dominates too many advocacy, non-profit, and campaigning organizations—and points the way forward to a future where political revolution is truly possible.
Download or read book Roots to Power written by Lee Staples and published by Bloomsbury Publishing USA. This book was released on 2016-02-22 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of the manual for community organizers tells readers how to most effectively implement community action for social change, clearly laying out grassroots organizing principles, methods, and best practices. Written for those who want to improve their own lives or the lives of others, this thoroughly revised how-to manual presents techniques groups can use to organize successfully in pursuit of their dreams. The book combines time-tested, universal principles and methods with cutting-edge material addressing new opportunities and challenges. It covers basic concepts and best practices and offers step-by-step guidelines on things an organizer needs to know, such as how to identify issues, formulate strategies, set goals, recruit participants, and much more. The work focuses on six organizing arenas: turf/geography, failth-based, issue, identity, shared experience, and work-related. It offers new or expanded material addressing community development, use of social media, internal organizational dynamics, electoral organizing, evaluation/assessment, and prevention of burnout for key leaders. There are also nuts-and-bolts articles by experts who address topics such as action research, lobbying, legal tactics, and grassroots fundraising. Numerous case examples, charts, worksheets, and small group exercises enrich the discussion and bring the material to life.
Book Synopsis People Power Manual by : Jason MacLeod
Download or read book People Power Manual written by Jason MacLeod and published by . This book was released on 2015-08-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The People Power Manual has been compiled as a resource for activist educators and trainers. It is a collection of participatory and experiential processes and handouts organised around the themes of educating the educator, strategy, civil resistance, community organising, working with groups and resilience in the face of repression. This guide is focused around one of those themes: campaign strategy. The purpose of the People Power Manual is to support facilitators/educators working to assist local action groups and social movements win environmental and social justice goals.
Download or read book Campaign Craft written by Daniel M. Shea and published by Greenwood. This book was released on 2001 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to and analysis of modern political campaign communication.
Book Synopsis The Struggle for Accountability by : Jonathan A. Fox
Download or read book The Struggle for Accountability written by Jonathan A. Fox and published by MIT Press. This book was released on 1998-08-19 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: After a history of funding environmentally costly megaprojects, the World Bank now claims that it is trying to become a leading force for sustainable development. For more than a decade, nongovernmental organizations (NGOs) and grassroots movements have formed transnational coalitions to reform the World Bank and the governments that it funds. The Struggle for Accountability assesses the efforts of these groups to make the World Bank more publicly accountable. The book is organized into four parts. Part I describes the NGOs and grassroots movements that are the book's central focus. Part II presents case studies of four projects that provoked the emergence of transnational advocacy coalitions: Indonesia's Kedung Ombo dam, the Mt. Apo geothermal plant in the Philippines, Brazil's Planaforo Amazon development project, and the remarkable campaign of Ecuador's indigenous people to influence national economic policy that led to their participation in the design of a development loan. Part III looks at the origins and politics of reform in four areas of broader World Bank policy: the rights of indigenous peoples, involuntary resettlement, water resources, and the World Bank's institutional reforms that are supposed to encourage public accountability. In the last section, the editors discuss issues of accountability within transnational coalitions and assess the impact of advocacy campaigns on World Bank projects and policies. Contributors L. David Brown, Jane G. Covey, Jonathan A. Fox, Andrew Gray, Margaret E. Keck, Deborah Moore, Antoinette Royo, Augustinus Rumansara, Leonard Sklar, Kay Treakle, Lori Udall, David A. Wirth.
Book Synopsis Grassroots Marketing by : Shel Horowitz
Download or read book Grassroots Marketing written by Shel Horowitz and published by Chelsea Green Publishing Company. This book was released on 2000 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this revised edition of Marketing Without Megabucks (1993), a Massachusetts-based consultant hawks key marketing and copywriting tricks for low-budget self-promotion via traditional media and cyberspace. Includes examples and resources. Annotation c. Book News, Inc., Portland, OR (booknews.com).
Book Synopsis Grassroots Marketing for Authors and Publishers by : Shel Horowitz
Download or read book Grassroots Marketing for Authors and Publishers written by Shel Horowitz and published by A W M. This book was released on 2007-03 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thorough and easy-to-read guide to book marketing for authors and small-to-medium-sized publishers. Numerous promotion strategies and examples for authors who publish traditionally, publish on their own, or use a subsidy publisher--as well as for publishers trying to support a stable of authors. One chapter each on: marketing plan, publishing model, endorsements/reviews/awards, networking, constructing and maintaining one or more websites, working with Google, promoting on others' websites, getting media attention, giving media interviews, understanding how bookstores work, working with bookstores and libraries, promoting yourself on Amazon, public speaking, tradeshows and book fairs, advertising and direct mail, selling rights and building a brand. Full 17-page resource appendix, full index. Endorsed by Dan Poynter, Fern Reiss, and others.
Book Synopsis Patagonia Tools for Grassroots Activists by : Nora Gallagher
Download or read book Patagonia Tools for Grassroots Activists written by Nora Gallagher and published by Patagonia. This book was released on 2016-02-09 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: For over twenty years, Patagonia has organized a Tools Conference, where experts provide practical training to help make activists more effective. Now Patagonia has captured Tools’ best wisdom and advice into a book, creating a resource for any organization hoping to hone core skills like campaign and communication strategy, grassroots organizing, and lobbying as well as working with business, fundraising in uncertain times and using new technologies. Patagonia hopes the book will be dog-eared and scribbled in; a solid, inspiring guide and reliable companion. The book is organized in two sections: Strategies, and Tools. Each chapter, written by a respected expert in the field, covers essential principals as well as best practices. A hands-on case study accompanies each chapter and demonstrates the principles in action. Sprinkled throughout are inspirational thoughts from acclaimed activists, such as Jane Goodall, Bill McKibben, Wade Davis, Annie Leonard, and Terry Tempest Williams. An activist's companion in the environmental movement.
Book Synopsis Grassroots by : Jennifer Baumgardner
Download or read book Grassroots written by Jennifer Baumgardner and published by Macmillan + ORM. This book was released on 2005-01-12 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the authors of Manifesta, an activism handbook that illustrates how to truly make the personal political. Grassroots is an activism handbook for social justice. Aimed at everyone from students to professionals, stay-at-home moms to artists, Grassroots answers the perennial question: What can I do? Whether you are concerned about the environment, human rights violations in Tibet, campus sexual assault policies, sweatshop labor, gay marriage, or the ongoing repercussions from 9-11, Jennifer Baumgardner and Amy Richards believe that we all have something to offer in the fight against injustice. Based on the authors' own experiences, and the stories of both the large number of activists they work with as well as the countless everyday people they have encountered over the years, Grassroots encourages people to move beyond the "generic three" (check writing, calling congresspeople, and volunteering) and make a difference with clear guidelines and models for activism. The authors draw heavily on individual stories as examples, inspiring readers to recognize the tools right in front of them--be it the office copier or the family living room--in order to make change. Activism is accessible to all, and Grassroots shows how anyone, no matter how much or little time they have to offer, can create a world that more clearly reflects their values.
Download or read book Grassroots Liberals written by Royce Koop and published by UBC Press. This book was released on 2011-05-01 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Liberal Party has fallen on hard times since 2006. Once Canada’s natural governing party but now confined to the opposition benches, it struggles to renew itself – presumably without the support of the provincial-level Liberal parties. Drawing on interviews and personal observations in cross-country ridings, Royce Koop reveals that although the Liberal Party, like other parties, disassociated itself from its provincial cousins to rebuild itself in the mid-twentieth century, grassroots Liberals and other partisans continue to build bridges between the national party and the provinces. This insider’s view of Liberal party politics not only challenges the idea that Canada has two distinct political spheres – the provincial and the national – it suggests that national parties can overcome the challenges of multi-level politics, strengthen their ties to provincial politics, and deepen their legitimacy by tapping the activism, energy, and support of constituency associations and local campaigns.
Book Synopsis Organizing for Social Change by : Kimberley A. Bobo
Download or read book Organizing for Social Change written by Kimberley A. Bobo and published by . This book was released on 1996 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Feel comfortable speaking useful Mandarin Chinese in just three hours with this accessible audio course.
Book Synopsis Congress at the Grassroots by : Richard F. Fenno Jr.
Download or read book Congress at the Grassroots written by Richard F. Fenno Jr. and published by Univ of North Carolina Press. This book was released on 2003-06-19 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: However much politicians are demeaned and denounced in modern American society, our democracy could not work without them. For this reason, says Richard Fenno, their activities warrant our attention. In his pioneering book, Home Style, Fenno demonstrated that a close look at politicians at work in their districts can tell us a great deal about the process of representation. Here, Fenno employs a similarly revealing grassroots approach to explore how patterns of representation have changed in recent decades. Fenno focuses on two members of the U.S. House of Representatives who represented the same west-central Georgia district at different times: Jack Flynt, who served from the 1950s to the 1970s, and Mac Collins, who has held the seat in the 1990s. His on-the-scene observation of their differing representational styles--Flynt focuses on people, Collins on policy--reveals the ways in which social and demographic changes inspire shifts in representational strategies. More than a study of representational change in one district, Congress at the Grassroots also helps illuminate the larger subject of political change in the South and in the nation as a whole.
Book Synopsis Campaign Boot Camp by : Christine Pelosi
Download or read book Campaign Boot Camp written by Christine Pelosi and published by Berrett-Koehler Publishers. This book was released on 2007 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: The daughter of Nancy Pelosi, the nations first female Speaker of the House, offers a guidebook for citizens wanting to enter public service and become involved in their communities, whether through working with nonprofit agencies or seeking election to office.
